Yes in-depth interviews, focus group discussions (FGD), and observations can all be valuable.
Oftentimes we have to balance how well we will be able to understand something and how much time we have. FGD are one way to quickly collect qualitative data, but there are tradeoffs. Participant observation would give us a very in-depth understanding, but it can take a long time.
This is a very good example of ‘participant observation.’ One of the best ways to understand how someone makes their food is to join in the process (if appropriate)
Yes, this is a really good point to bring up here. While an outsider won’t be able to completely understand all aspects of a community, they may notice some things that a community member wouldn’t even think to tell them about. For this reason, observations, mixed with interviews and FGD, can be extremely valuable.
Yes, I think this does apply as a technology and that we could use the TAM to think about uptake of this technology. Do you think that people did not like WFH because of perceived ease of use or because of perceived usefulness? Or are there other factors that aren’t even considered in the TAM?
Great response! What might be some differences between you and your physician colleagues who feel uncomfortable with the new system?