Task Complexity: I would start with this one as we mostly experienced it in the real setting. If people have experience with the complexity of completing the task, they would give up easily using the technology. These challenges were related to log-ins and UI design and older people with computer anxiety mostly encounter it.
Accessibility: This is also important to be easily accessible for the new technology and that we are also experiencing it. Recently I tried to use one application that could support my learning but this was not supported in my country and I couldn’t use it. The same factor like sometimes we couldn’t use the purchase application, that also relates to the economic influence. Other factors such as accessibility for people with disabilities, language support, and device compatibility can be also considered to impact the use of a technology.
Advertisement and Recommendation: I consider advertisements and recommendations would also influence the individual to use new technology. The way a technology is advertised can shape perceptions of its ease of use and usefulness, as well as create expectations about its capabilities. The word of mouth sharing is also important, we mostly use new technology especially when trusted sources recommend it and the opinions/recommendations of our friends can influence our perceptions of a technology’s usefulness and ease of use.