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I believe several external factors can influence how an individual views the ease of using or the usefulness of a new technology. These factors include:
1. Computer Self-Efficacy and Anxiety: An individual’s confidence in using computers (self-efficacy) and their anxiety levels related to technology can significantly shape their perceptions. For instance, someone who is confident in their computer skills may find a new software program more user-friendly.
2. Peer Influence and Perceptions: The opinions and experiences of friends, family, and colleagues play a crucial role in shaping an individual’s perceptions. For example, if a colleague has a positive experience with a new app, it might influence others to view it more favorably.
3. Affordability: The overall cost of acquiring and maintaining the technology can greatly impact how individuals perceive its usefulness. A cost-effective solution may be perceived as more valuable, encouraging adoption.
4. Age and Gender: Demographic factors, like age and gender, can play a role in how individuals approach and adopt new technologies. Younger individuals, for instance, may be more open to embracing cutting-edge technologies compared to older individuals.