According to TAM, people’s intention to use a new technology is influenced by their perception of its usefulness. This means that if a new technology is seen as more useful than the old technology, people will be more likely to adopt it. For example, let’s say you’re replacing an old, clunky computer program with a new, more user-friendly one. According to TAM, people will be more likely to adopt the new program if they perceive it to be more useful than the old one.
But it’s not just the perceived usefulness of the new technology that determines whether or not people will adopt it. Other factors such as perceived ease of use, perceived compatibility, and perceived risk also play a role. For example, if people think the new technology is too difficult to use, they may be less likely to adopt it. If they perceive the new technology to be incompatible with the way they currently work, they may also be less likely to adopt it.
Additionally, the user’s prior experience with technology, training and support provided, and social influence can also impact the perceived usefulness of the new technology. The user’s personal characteristics such as their level of technology literacy and openness to change can also play a role in how they perceive the usefulness of the new technology. For example, if someone has never used a computer before, they may not find the new technology as useful as someone who is more tech-savvy.
So, in order to ensure successful adoption of a new technology, it’s important to consider all these factors and address any potential concerns or barriers that may impact the user’s perception of the new technology’s usefulness. This can be done through providing training and support, addressing any perceived risks or compatibility issues, and ensuring that the new technology is in fact more useful than the old technology.