With the six principle of CERC in mind,
PM Lee Hsien Loong followed,
1) Be first – the video is published on Feb 8th 2020, at the start of pandemic
2) Be right – he shared they are better equipped because of SARS and how they have upgraded their hospital
3) Be credible – he quoted real verified data and appeared well informed
4) Express Empathy – he empathized how a normal Singaporean may face difficulties and share he also cancel his own event
5) Promote action – he promote tangible action like hand washing to help prevent the spread of disease, and how essential sectors are preparing for the pandemic
6) Show respect – he show respect to the health workers, he showed respect to the public and he showed sincerity by sharing if the virus is more infectious they will shift strategy and will cope with the situation.
He advocated public participation by saying this is what it is mean to be a Singaporean.
President Trump
1) Be first – the video is public on 12th March, which is far too late
2) Be right – he said “this is the way always was and always will be”, which is not right
3) Be credible – instead of quoting solid data, he said a bunch of random things
4) Express Empathy – instead of expressing empathy he just saying how Europe failed to take the same measure and allowed traveling from China to continue. He tried to shift focus and blame instead of showing empathy.
5) Promote action – he only activated travel ban from Europe for 30 days and shared how much money is being spent to tackle the pandemic, and he said “temporary” which is plain wrong. He only spend a very small amount of time to promote tangible action like hand washing instead highlighted his achievements and U.S. achievements
6) Show respect – Instead of showing respect he blamed China, and said he will take all necessary action to protect the life of Americans and spewed lies like U.S. is the best equipped country in the world, which gave false hope to the public.
It is clear from the two video that who took the six principle of CERC guidance and who wanted to further his own agenda.