Based on CERC, PM Lee was a more effective communicator. His statement was delivered at the initial phase of the outbreak and stated what was already known by bringing up the scientific evidence, such as the infectivity and mortality comparison, which built the strong credibility. He also expressed empathy and showed respect for public reaction by addressing the public fear, reassuring them that anxiety is a natural human reaction. He provided simple, clear, and actionable steps, suggesting basic preventive measures that people can follow.
Meanwhile, President Trump also made an early statement. Although he shared some facts about the risks, some of them were more like claims rather than measurable evidence, such as trying to reassure that the U.S. was more prepared than other nations. Empathy and respect were not clearly demonstrated, although the actionable preventive measures were mentioned.
