Be First: The prime minister addresses the public in a timely manner by providing an update on the coronavirus situation and the government’s response. The speech is given within two weeks of the COVID outbreak which is in time.
Be Right: The speech contains accurate information about the virus, its characteristics, and government preparations. The prime minister cites data to compare the new virus to past outbreaks to ensure the validity of the information.
Be Credible: The speech showcases credibility by mentioning the government’s response and preparedness efforts, as well as past experiences with SARS, assuring the public of the government’s capabilities.
Express Empathy: The prime minister expresses empathy by acknowledging the public’s fear and anxiety. He is also understanding to point out that the times that they are facing are stressful, but they can take courage, stay strong, and make it through the tough time together. He also reassured the public above
Promote Action: The speech promotes responsible actions by offering clear and practical guidelines for personal hygiene, self-monitoring, and seeking medical attention when necessary.
Show Respect: The prime minister demonstrates respect by showing the determination and acknowledging the contribution of healthcare workers. He also told the public not to blame particular groups for the outbreak.
Be first: President Trump’s speech was made when the WHO declared COVID-19 as a PHEIC. His speech is timely and he mentioned that the nation has taken early actions.
Be right: The speech contains some accurate information, such as the fact that the virus disproportionately affects the elderly. However, the statement he said that the risk is very very low for the average Americans and that a full recovery could be expected is arguable.
Be credible: President Trump emphasizes that mankind has always seen great health threats and COVID is not any different. He mentioned that he is working with top healthcare officials in the nation and that the economic and financial situation are strong to handle the outbreak.
Express sympathy: The speech expressed empathy by announcing that Americans can stay home without the fear of financial hardship by announcing emergency aid.
Promote action: President Trump encourages Americans to practice good hygiene, follow guidelines from local officials, and take extra precautions. He also announces actions such as financial relief and economic loans to support workers and businesses, as well as funding used to produce antivirals.
Show respect: The president showed respect by emphasizing the need to put politics aside and demonstrate unity, calling for a unified response to the crisis.