‘Transparency and Trust’ is the theme that needs improvement in order to strengthen the preparedness in Thailand.
The premise of digital health is to extract value from personal data through online services, creating inherent risk. As the healthcare service’s developers digitize and gain access to new sources of data, such trust in the integrity of the developer has become critical. Individuals would expect that the developer will protect their sensitive information when using the medical online service. To build transparency and trust in the digital era, the developer should ensure that the content or service is evidence-based, up-to-date, and sourced from reputable medical sources. Additionally, healthcare providers should clearly disclose any conflicts of interest to enhance transparency and credibility. Moreover, the methodology to develop the service and data policy should comply with international standards and local regulations.